After thousands of years in footwear innovation, one thing stayed the same: shoelaces. HICKIES is here to change that. They're the evolution of shoelaces. Install once, slip on forever. HICKIES are your key to the perfect fit from marathons to walking your dog and anything in between. With a one size fits all design, HICKIES achieve the perfect fit by attaching individual units to each other that let you pinpoint any area to be tighter or looser. Convenience, performance, comfort and aesthetics blend together to elevate your footwear experience.